Common Curiosity is a multi-disciplinary graphic design studio working across brand identity, print, environmental design and more.

Our approach

Common Curiosity is a creative design studio founded by Alex Woolley and Paul Felton, based in the UK’s first and second cities – London and Birmingham.

Primarily working across brand identity, print and environmental design, we are big believers that great design can help significantly transform businesses – solving challenging problems, telling powerful stories and connecting with audiences.

We’re curious by nature and our process always begins with deep research and understanding. This provides us with the foundations to create innovative work that is bespoke, grounded in reason and resonates with its audience. We blend both creativity and craft, striving for big ideas that are both beautiful and sophisticated.

We work with people and businesses of all shapes and sizes, from one man bands to global super brands, but above all, like-minded organisations with a passion for what they do and how design can help elevate their message.


  • Birmingham Hippodrome
  • Channel 4
  • D&AD
  • D&B Books
  • Design Museum
  • Giftware Association
  • Google
  • I Choose Birmingham
  • Kilder
  • Royal Mail
  • Ravensden
  • Three Whiskey

A few kind words

“Common Curiosity are brilliant to work with – creative, efficient, clever and also very nice people! We’ve worked with them on a range of projects from re-brands to campaign identities and annual reviews and all have been superb! Not only do they come up with brilliant visuals and ideas but they always go that little bit extra, whether that’s suggesting wraparound activity or giving you extra messaging you hadn’t even considered but clearly need. I would highly recommend them to others – and indeed already have!”

Laura Smith | Head of Communications | Birmingham Hippodrome


“You’re in very safe hands with Paul and Alex. They are careful, smart, and conscientious with the work they deliver, and are incredibly considerate of the client. Easy to talk to to discuss briefs and designs, and take feedback professionally. I’ve worked with them on fast-paced, projects and longer term workstreams and final deliverables are always, always brilliant. They have never let me down.”

Sarah Mei | Global Design Coordinator | Google


“Working with Common Curiosity was a pleasure. They brought expertise and creativity to our brief and helped us roll out a brand we’re incredibly proud of. They went above and beyond to find solutions that achieved impact no matter the constraints. We’re so glad to have found partners who we can develop our brand with as our company continues to grow.”

Hattie Clarke | Marketing Manager | Three Whiskey


“I have used Paul and Alex to design everything from my company logo, letterheads and now both of my books and I will continue to work with them in the future. The design is always first class but they really listen to your needs and communicate clearly and responsively. As a client, you feel at ease when you work with Common Curiosity.”

David Dunn | Founder | D&B Books