Common Curiosity is a multi-disciplinary graphic design studio working across brand identity, print, environmental design and more.

Design by inquisitive minds

Curiosity drives us. We read. We watch. We experience. We get lost in books. We dig. We dig deeper. We go on trips. Adventures. We absorb the big stuff. We obsess over the small stuff. We ask questions. We question the answers to the questions. We listen. We take thousands of pictures. We’re curious. Endlessly. Leaving no rock unturned. Why? Because this is where the ideas come from.

We immerse ourselves in your world. We do this so we understand you. Your business. Your audience. Your problems. That way we can create unique, tailored design grounded in reason. Brilliant ideas. Beautifully crafted.

About us

Common Curiosity is a creative design studio founded by Alex Woolley and Paul Felton, based in the UK’s first and second cities – London and Birmingham.

Primarily working across Brand Identity, Print and Spatial design, we are big believers that great design can help significantly transform businesses – creatively solving challenging problems, telling powerful stories and connecting with audiences.

Our services

Brand identity
Brand identity design
Brand strategy
Brand implementation
Digital design

Print design
Magazine and editorial design
Book design
Print design and production

Environmental design
Event design
Exhibition design
Interior graphics


  • Academy Films
  • Birmingham Hippodrome
  • D&AD
  • D&B Books
  • Design Museum
  • Giftware Association
  • Google
  • Gousto
  • I Choose Birmingham
  • Kilder
  • Royal Mail
  • Ravensden
  • Sculpt
  • Three Whiskey
  • White October Events

A few kind words

“Common Curiosity are fantastic to work with. Whether it’s a full rebrand, a publication or an exhibition, they make the whole process so straight forward. Together Alex and Paul make a great team. They are professional, creative, reliable and very easy to talk to. They often go above and beyond and the end results are always great. I would confidently recommend them to anyone.”

Poppy Parry | Project Manager | The Design Museum


“Common Curiosity are brilliant to work with – creative, efficient, clever and also very nice people! We’ve worked with them on a range of projects from re-brands to campaign identities and annual reviews and all have been superb! Not only do they come up with brilliant visuals and ideas but they always go that little bit extra, whether that’s suggesting wraparound activity or giving you extra messaging you hadn’t even considered but clearly need. I would highly recommend them to others – and indeed already have!”

Laura Smith | Head of Communications | Birmingham Hippodrome


“You’re in very safe hands with Paul and Alex. They are careful, smart, and conscientious with the work they deliver, and are incredibly considerate of the client. Easy to talk to to discuss briefs and designs, and take feedback professionally. I’ve worked with them on fast-paced projects and longer term workstreams and final deliverables are always, always brilliant. They have never let me down.”

Sarah Mei | Global Design Coordinator | Google


“Working with Common Curiosity was a pleasure. They brought expertise and creativity to our brief and helped us roll out a brand we’re incredibly proud of. They went above and beyond to find solutions that achieved impact no matter the constraints. We’re so glad to have found partners who we can develop our brand with as our company continues to grow.”

Hattie Clarke | Marketing Manager | Three Whiskey


“I have used Paul and Alex to design everything from my company logo, letterheads and now both of my books and I will continue to work with them in the future. The design is always first class but they really listen to your needs and communicate clearly and responsively. As a client, you feel at ease when you work with Common Curiosity.”

David Dunn | Founder | D&B Books