Fourth & Inches
Brand Identity |

A new fashion brand with attitude. The term ‘Fourth and Inches’ relates to American Football and being close to the goals you’re striving for. This is a look and feel tailored to the goal getters – bold, striking and full of attitude.

The graphic lines of both the inch mark and the American football pitch provide a strong compositional element within the visual identity.

Oversize newsprint guidelines explain how to apply all elements of the brand identity, whilst also doubling up as a look-book for the first seasons apparel.