Simten Brand Identity |
Foundations for success
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Simten brings together an experienced team to lead commercial, mixed-use and large-scale urban regeneration projects.
The business had outgrown its brand and a more confident, consistent identity was needed to reflect its expertise and ambition, communicating both clearly to investors, partners and occupiers.
Brand strategy: Rob Howsam
Illustration: Matt Blease, Sarah Maycock
Website: Hambly Freeman
Copy: Richard Broadbent
Experience, expressed
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Built on a brand strategy developed by our partner Rob Howsam, the identity balances confident leadership with imaginative thinking. Bold and structured, with warmth and personality, it reflects the assurance and ambition behind Simten’s work.
A confident foundation
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Bold and intentionally uncomplicated, the new wordmark gives Simten a clear presence. Its broad footprint and industrial characteristics reflect a business that is decisive, capable and comfortable taking the lead.
Organisation with flexibility
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The system can flex from quiet, considered layouts to bold statements, giving Simten the flexibility to present a detailed investment opportunity or make its presence felt on the street.
A palette grounded in materiality
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A palette drawn from the materials that shape the built environment, it combines warmth, texture and permanence – reflecting the quality and craftsmanship at the heart of Simten.
A human touch
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Hand-drawn illustrations by Matt Blease introduce a characterful, witty human touch. They give Simten a way to express ideas beyond architectural outcomes, bringing its imaginative approach to life.
Built for everyday use
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The flexibility of the system allows layouts to accommodate different types of content and levels of detail, helping the team communicate with clarity while building recognition across every touchpoint.
The people behind the projects
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Individual illustrated portraits by Sarah Maycock extend the visual language to the Simten team. Characterful and personal, they put faces to the expertise and reinforce the human relationships behind complex developments.
Ready for what’s next
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A new coherent, adaptable identity gives Simten a clearer way to communicate its expertise, showcase its work and support its ambitions.