Meaningful Design.
Meticulously Crafted.

Strategic thinking
We create brand identities that go beyond the superficial. Beautiful looking design is a given, but we help organisations unearth and define their purpose and communicate their story in a beautifully compelling fashion.

Meaningful design
Everything we do is based on research and thought. We do big ideas that change the future for our clients. Our inquisitiveness is the foundation of our work. Our work means something.

Small studio. Huge experience
We have been creating big ideas for global brands for years. We have a wealth of experience yet maintain a small studio by choice. We want to work as closely as possible with our clients so that they are always in communication with a director. Our clients stay with us for years.

Obsessive craft
Quite simply we are unbeatable for craft, as our reputation suggests. We sweat the small stuff as much as the big, because it matters. We’ve won multiple awards specifically for craft.

Relevant, tangible, bespoke assets
We create surprising assets from our identities that are relevant and memorable. We don’t hand over a PDF, an invoice and head for the hills, we build lasting relationships and help both create and maintain brands.

And what’s more…
Working with Common Curiosity should be an experience. We love what we do and who we do it with. We are inquisitive, meticulous, honest, insightful, straightforward and dedicated, offering a unique take on the world.

Our services

Brand identity
Brand identity design
Naming
Brand strategy
Guidelines
Brand implementation
Digital design

Print design
Magazine and editorial design
Book design
Print design and production
Packaging
Typography

Environmental design
Event design
Exhibition design
Interior graphics
Wayfinding

Our Clients

A few kind words

“Working with Common Curiosity on the rebranding of the Hult Center was an absolute dream. From the outset we knew that our ultimate goal was to find a partner that could help us realize a brand that was as vibrant and compelling as the performances on our stage, and through this partnership we’ve found it. The team at Common Curiosity are very passionate about this project and able to bring some incredible insights and experience to the mix that helped us get going on a very ambitious timeline. Throughout each step of the process they continued to amaze us by bringing forth new and compelling ideas, showing us different paths and looks, but all the while keeping them tied to the core needs of the project”

Rich Hobby | Director of Marketing | Hult Center

“Oval has worked with Common Curiosity on a host of property projects across every possible realm of brand discovery and design – wayfinding, animation, web, film, graphics, storytelling, editorial. The list goes on. They bring a fresh approach to each job and summon new creative ideas with every new challenge; the quality of their work is unquestionable and management of projects and us(!) is consistently efficient and timely. We continually re-engage them on new projects, there could be no firmer proof of endorsement from us.”

Clive Watson | Head of Creative | Oval Real Estate

“Common Curiosity are fantastic to work with. Whether it’s a full rebrand, a publication or an exhibition, they make the whole process so straight forward. Together Alex and Paul make a great team. They are professional, creative, reliable and very easy to talk to. They often go above and beyond and the end results are always great. I would confidently recommend them to anyone.”

Poppy Parry | Project Manager | The Design Museum

“The team at Common Curiosity have been a pleasure to work with, their creative process and presentation immediately sold us on the early development ideas and from there it all fell into place perfectly. We’ve had several comments from clients about both our digital and physical presentation, without doubt it has been a big part of the growth of the business. Over the years we have lived with our brand it has effortlessly grown into new uses we’d never initially imagined, a true testament to the foresight and strategic approach of Common Curiosity.”

Ash Wilson | Founder and Creative Director | Sculpt

“It has been an absolute pleasure to work with CC on my brand identity. From the minute we met, we connected, the guys came up with two incredible concepts — one for my Michelin starred restaurant and one for my personal brand Chef Brad Carter — that hit the brief spot on in a matter of days — unbelievable work! The quality of all the design, stationery and print is of the highest order and the details are unrivalled in my honest opinion. It’s a challenge to leave your brand in someone’s hands who are assigned to elevate it, for the first time in my brands history CC have surpassed all expectations, my future work is cemented with them.”

Brad Carter | Head Chef | Carters of Moseley

Awards

D&AD Awards 2020
Wood Pencil — Branding category
Sculpt

Fresh Awards 2020
Gold — Branding category
Sculpt

Drum Awards 2020
Gold — Print design category
Sculpt

Drum Awards 2020
Gold — Typography category
Sculpt

Brand Impact Awards 2020
Silver — Professional services category
Sculpt

Brand Impact Awards 2020
Silver — Typography category
Sculpt 

Kinsale Shark Awards 2020
Best in show
Sculpt

Kinsale Shark Awards 2020
Gold — Branding category
Sculpt

Design Week Awards 2020
Shortlisted — Branding category
Sculpt

Drum Awards 2021
Shortlisted — Print design category
Royal Mail Industrial Revolutions Minisheet Stamps

Kinsale Shark Awards 2021
Gold — Design craft category
Royal Mail Industrial Revolutions Minisheet Stamps

Kinsale Shark Awards 2021
Bronze — Branding category
Carters of Moseley

Kinsale Shark Awards 2021
Bronze — Branding category
Chef Brad Carter

Brand Impact Awards 2023
Silver Award — Property and construction category
The Bond

Kinsale Shark Awards 2023
Gold — Signage and wayfinding category
The Bond

Kinsale Shark Awards 2023
Bronze — Branding category
The Bond