Hippodrome 120th Anniversary
Campaign Identities | Environmental |

Celebrating 120 years of glitz and glam. 2019 marked 120 years since an entertainment venue was first built on the Hippodrome site in the heart of Birmingham.

To celebrate this momentous occasion, we designed a sparkly new outfit for the Hippodrome to wear during its landmark birthday year, inspired by the shining sequin curtains associated with all the glamour of theatre.

Photography: Tom Bird | Jack Spicer Adams
Animation: Dan Silverstone

A bespoke, sequinned version of the Hippodrome’s brand typeface was adapted for the campaign and brought to sparkling life in a series of animations.

Zooming into the disks of the sequin curtains provides a device to show off 120 years worth of captivating imagery.

We created topline campaign messaging, including the ‘Hipp Hipp Hooray’ hashtag used throughout the year to promote events.