Island Brand Identity | Environmental |
Culinary combinations
—
Island is a new restaurant above the bustling Mare Street Market, Kings Cross. A celebration of land and sea — a surf and turf experience by two Michelin starred chefs, Tom Brown and Brad Carter, coming together to ultimate creativity.
Island is about bringing people together over incredible ingredients, cooked simply — it’s surf and turf fuelled by what Tom and Brad have learnt cooking together across actual islands all over the world.
Photography: Alberto Zamaniego
Signage production: Kemp Signs
Tom and Brad
—
Good friends and both Michelin-starred, the two chefs bring their individual strengths to this surf and turf affair. Tom, renowned for his expertise with seafood, will handle the ocean’s bounty, while Brad brings his nose-to-tail approach with rare breed meats.
The logo is split and stacked to emphasise the ‘AND’ within ISLAND, transforming it into a dynamic focal point for the brand’s visual language and it becomes an anchor for a flexible messaging system that highlights the limitless combinations and pairings that define the Island experience.
The juxtaposition of land and sea continues through the brands ‘creatures’ — mashup animals that will typically appear on the menu combine to make a suite of idiosyncratic creatures
The monospaced NB Akademie Mono provides balance through the typography and messaging couplets.
Signage
—
Facing Coal Drops Yard, Island’s neon sign glows within floor-to-ceiling windows, flanked by a simple messaging couplet in the side panes. Inside, black-and-white signage is set in industrial frames with metal mesh, subtly evoking fishing nets and complementing Mare Street’s industrial aesthetic.
Materiality
—
Menus are printed on Crush — an eco-conscious paper stock that replaces up to 15% of virgin tree pulp with by-products from grapes, corn, olives, coffee, hazelnuts, and cocoa.
Wine lists appear on the rich grape-hued variant, while menus are bound with whimsical pig, lobster, and fish-shaped paper clips.
Message in a bottle
—
In true desert island fashion, the bill arrives rolled up inside bespoke, custom-printed Island bottles — a playful nod to messages cast adrift at sea.
Messaging couplets
—
Throughout the identity the messaging couplets are thoughtfully tailored to each application — whether delivering factual details, like the hops used in the beer, or adding a playful twist on items like napkins.
The Plob has become something of an icon within the Island identity, so it felt only right to immortalise him in neon — a glowing welcome and the first sight that greets diners as they arrive at the restaurant.
Apparel
—
We partnered with Service Works to design understated, bespoke tees and aprons for both the kitchen team and front-of-house staff.
Island is a celebration of land and sea, a surf and turf experience by Chef Tom Brown & Chef Brad Carter, open now at Mare Street Market Kings Cross, Book here