Rebrand |

Sculpt is an interior architectural studio and workshop helping reshape, redesign and refine spaces.

Born from architectural plans, the foundation of the brand identity is the responsive ā€˜Sā€™ framework that scales and adapts to any canvas, reflecting the fundamental principles of Sculpt ā€“ reshape, redesign, refine. It can be used to house, section and anchor content, or used to fit around content, but always giving the Sculpt brand a constant, adaptable presence.

Print photography: Jack Spicer Adams
Brand photography and videography: Handover
Copywriting: Jack Needham
Animation: Dan Silverstone
Print: WithPrint
Wood Blocks: MJM Bespoke
High Vis Jacket: Foxdale 1651

‘At a glance’ brand guidelines outline all the essentials that build the Sculpt brand identity. The brand typeface Px Grotesk echoes the sculptural, angular qualities of the responsive S and floor plan markings.

The Sculpt colour palette is inspired by natural materials and finishes, and aligned with the Fedrigoni paper range Materica, allowing print communications to utilise the beautiful material qualities of the paper stock for the core brand colours. Papers include Clay, Gesso, Kraft, Limestone, Ardesia, Pitch and Verdigris.

Portfolio boxes are used to send physical material samples to clients, including custom Sculpt wood samples and a mailer celebrating the new brand launch, using the S framework playfully to welcome in 2020.

Promotional materials play with multiple cover variants, showing the ever-shifting reshaping ‘S’.

Custom workwear keeps employees highly visible on site.

The brand has been adapted into physical manifestations such as studio shelving and material samples.

Brand photography captures Sculpt’s workmanship and process, celebrating materials, craft, prototyping and production.