Rebrand |

Sculpt is an interior architectural studio and workshop helping reshape, redesign and refine spaces.

Born from architectural plans, the foundation of the brand identity is the responsive ‘S’ framework that scales and adapts to any canvas, reflecting the fundamental principles of Sculpt – reshape, redesign, refine. It can be used to house, section and anchor content, or used to fit around content, but always giving the Sculpt brand a constant, adaptable presence.


D&AD Awards | Wood Pencil | Branding category
Fresh Awards | Gold | Branding category
Drum Awards | Gold | Print design category
Drum Awards | Gold | Typography category
Brand Impact Awards | Silver | Professional Services category
Brand Impact Awards | Silver | Typography category
Kinsale Shark Awards | Gold | Branding category
Kinsale Shark Awards | Best in Show


Print photography: Jack Spicer Adams
Brand photography and videography: Handover
Copywriting: Jack Needham
Animation: Dan Silverstone
Print: WithPrint
Wood Blocks: MJM Bespoke
High Vis Jacket: Foxdale 1651

‘At a glance’ brand guidelines outline all the essentials that build the Sculpt brand identity. The brand typeface Px Grotesk echoes the sculptural, angular qualities of the responsive S and floor plan markings.

The Sculpt colour palette is inspired by natural materials and finishes, and aligned with the Fedrigoni paper range Materica, allowing print communications to utilise the beautiful material qualities of the paper stock for the core brand colours. Papers include Clay, Gesso, Kraft, Limestone, Ardesia, Pitch and Verdigris.

Portfolio boxes are used to send physical material samples to clients, including custom Sculpt wood samples and a mailer celebrating the new brand launch, using the S framework playfully to welcome in 2020.

Promotional materials play with multiple cover variants, showing the ever-shifting reshaping ‘S’.

Custom workwear keeps employees highly visible on site.

The brand has been adapted into physical manifestations such as studio shelving and material samples.

Brand photography captures Sculpt’s workmanship and process, celebrating materials, craft, prototyping and production.

“The team at Common Curiosity have been a pleasure to work with, their creative process and presentation immediately sold us on the early development ideas and from there it all fell into place perfectly. We’ve had several comments from clients about both our digital and physical presentation, without doubt it has been a big part of the growth of the business. Over the years we have lived with our brand it has effortlessly grown into new uses we’d never initially imagined, a true testament to the foresight and strategic approach of Common Curiosity.”

Ash Wilson | Founder and Creative Director | Sculpt