Lead Dev Conference
Environmental | Rebrand |

Lead Dev is a tech conference designed to help build better technical team leads. Built on discussion. Built to inspire. Lead Dev is purpose-built to inspire Technical Leaders.

The Lead Dev community is growing rapidly with events in London, Berlin, New York, Austin and San Francisco and the brand needed a complete overhaul to help reflect its core purpose of building better leaders. The new logo embodies the idea of ‘building’ and we created an identity system to provide both flexibility and consistency. The Lead Dev London 2019 conference saw the launch of the new brand at the iconic Barbican Centre.

Photography: Handover
Animation: Dan Silverstone

The revitalised brand uses the idea of ‘building’ as it’s foundations for the new logo, bespoke typeface and design system of type blocks and patterns.

The type block system forms the basis of the visual language, combined with pattern blocks and a vibrant colour palette, creating a bold contemporary aesthetic, whilst reinforcing the ethos of ‘building better technical team leads’.

All communications are designed from an underlying square grid with content being applied in blocks, creating an efficient and consistent design system to build upon.

Lead Dev Display is a bespoke typeface built from the same principles as the logo and visual language. It pays homage to Lead Dev’s routes in tech and provides an impactful and ownable voice.

Lead Dev 19 saw the rebrand come to life at their flagship event at London’s iconic Barbican Centre.

The event was dressed with everything from large scale information points, inspirational quotes, animations, and a super-sized 3D logo.

Colour and pattern was used on lanyard badges as an immediate differentiator between attendees.